2024 Small Business Marketing Meetup

2024 Small Business Marketing Meetup


Be empowered to take your marketing efforts to the next level. Join us as we explore cutting-edge marketing trends, actionable tactics, and tried-and-true strategies to ensure your small business stays ahead of the curve.

Time: 8:30 a.m. – 3:30 p.m. (Come early for 1 Million Cups!)
Cost: No Cost to Attend. Sponsorship Levels Vary.
Location: WSU Hughes Metropolitan Complex, 5015 E. 29th Street N.

Agenda  Food Truck Menus  Presentation Descriptions

A special thank you to our sponsors!

Advantage Marketing
Morris Lang Law Firm
Harris Dream Clean LLC
Frobany Cakes

Angel Wings Learning Center

★ Agenda ★

 
Time Activity/Presenter Room 
8:30 am Early Check-in, Networking & Coffee 180
9:00 am 1 Million Cups  Central Kansas Canine & Advantage Marketing 180
10:00 am Final Check-in and Welcome  180
10:15 am First Round of Breakout Sessions  
  Finding the Right CRM Software  Tina Coffey, C34 HR; Koell Collins, STBL; & Dani Martin, Robin’s Accounting 137
  Mastering Video Marketing: Strategies for Success Jacob Clark, Manage to Create 138
  Timeless Principles of Marketing Delane Butler, Delane Butler Creative 180
  Bare Necessities of Web Accessibility Marisa VanSkiver, Captain Coder, LLC 185
11:05 am Break to Network & Visit Sponsors 180
11:15 am Second Round of Breakout Sessions  
  The Power of WHY: Uncovering the Secret to Inspiring Repeat Business Ti'Juana Hardwell, Mamarazzi Communications, LLC 137
  Trusting Your Creative Process – James Rico, Reel Goats 138
  Empowering Small Businesses with AI: Strategies for Growth and Efficiency – Dr. Robert Gibson, WSU Tech 180
  Making Your Website More Than Just "Pretty"– Stacey Higdon, Custom Internet Services LLC 185
12:05 pm Lunch on Your Own Honey & Rue's or Argentina's Empanadas  
12:45 pm Beyond TikTok Round Table Speed Learning  180
1:45 pm Afternoon Cookie Break – Sponsored by Frobandy Cakes  
2:00 pm Finding Success from Humble Beginnings Jordan Harris, Harris Dream Clean & Angel Wings Learning Center 180
3:00 pm Closing Comments & Final Networking 180
3:30 pm End of 2024 Small Business Marketing Meetup 180

Lunch Options

Aregentina's Empanadas Menue
Honey & Rue's Menu

Presenttion Descriptions 

FIRST BREAKOUT SESSIONS
Finding the Right CRM Software 

Juggling clients, quotes, and deadlines got you feeling overwhelmed? You're not alone. Every small business owner faces the struggle to stay organized and nurture client relationships. Tina, Koell and Dani are three real-life entrepreneurs who've conquered the chaos. They're ready to share their honest experiences with three popular CRM platforms, revealing what they love (and maybe not-so-love) about each.

Mastering Video Marketing: Strategies for Success

In this comprehensive presentation, Jacob Clark will guide you through the essential elements of video marketing. Learn how to develop a budget for video marketing, explore different forms of video marketing, and understand the importance of social media and video testimonials. Discover the powerful impact of video marketing and how it can transform your brand's reach and engagement. Perfect for businesses looking to elevate their marketing strategy and connect with their audience on a deeper level.

Timeless Principles of Marketing

No matter how technology changes the way organizations can market themselves, certain marketing principles remain unchanged. This presentation will focus on those timeless principles that any size business or nonprofit can use when promoting themselves—no matter what kind of marketing methods they use.

Bare Necessities of Web Accessibility

No coding knowledge required! This session equips you with the bare necessities to make your website and digital content more inclusive for everyone. You'll learn simple tweaks that deliver significant results:
Optimize Images & Media: Discover how to craft clear descriptions for images and videos, making your content accessible to screen readers and users with visual impairments.
Design for Everyone: Learn a practical process to integrate accessibility considerations throughout your website design workflow.
Write with Clarity: Master techniques for structuring and writing content that's easy to understand for all users, regardless of ability.
Bonus! This session goes beyond accessibility. You'll also discover how these practices can improve user experience (UX), boost your website's search engine optimization (SEO), and legally protect your business.

SECOND BREAKOUT SESSIONS
The Power of WHY: Uncovering the Secret to Inspiring Repeat Business 

Want to create a loyal customer base that will stick with you through thick and thin? The key lies not in WHAT you're selling or HOW you're selling it, but in the powerful reason behind your product or service. In this presentation, we'll explore the concept of WHY and how it can be used to inspire loyalty and devotion from your customers. Learn how to tap into the purpose and values behind your business to build a loyal community that shares your passion and will advocate for your brand.

Trusting Your Creative Process

The Creative Process is a fun, random, chaotic, mess that we can control to help us express our craft. The process is one that we have to begin to see as unknowing but by taking action we discover ideas in that process. The discovery of your ideas then creates a new process of a creative execution. Are we making the thing that was in our head or is it something much better? In the presentation youll learn:
To Trust Your Ideas.
• How to Create Treatments for Your Projects.
The Steps to Executing a Video Production.

Empowering Small Businesses with AI: Strategies for Growth and Efficiency

Making Your Website More Than Just "Pretty"

With the help of drag-and-drop website builders, it's easy to make an attractive website for your business. But a well-designed website is more than just "pretty". To create the best experience for your customers (and is some cases, meet legal requirements), businesses need to be sure their website addresses the areas of marketing, digital accessibility, data privacy, and security.

KEYNOTE
Finding Success from Humble Beginnings 

Success is not something that happens to you. Instead, success is something you choose to create. Keynote Jordan Harris joins us to tell us how he overcame the odds of being born into poverty and finding business success.

Afternoon Snacks

FroBandy Cakes Cookie Menue

NOTICE: Participants in Kansas SBDC events and workshops agree to allow the Kansas SBDC staff and official photographers to photograph and record them in the context of the event. Images captured may be used on Kansas SBDC websites, posted on social media, shared with media outlets, and/or used in future print and electronic promotional materials. For questions or concerns, please call 316-978-3193 or email ksbdc@wichita.edu.

The Kansas Small Business Development Center at Wichita State University is funded in part through a Cooperative Agreement with the U.S. Small Business Administration.