The Cabela's story: from family business to global brand

Wichita State's Center for Entrepreneurship and Meritrust Credit Union will present David Cabela in the 2014 Meritrust Entrepreneurship Forum Series. The forum will be held from 3-4 p.m. Thursday, Sept. 25, in 107 Devlin Hall. A short reception will follow in the lobby of Devlin Hall.

The Meritrust Entrepreneurship Forum Series is free and open to the public.

Cabela will share his unique perspective on how his family's business transformed into a global brand and the remarkable history that led them to become "The World’s Foremost Outfitter."

From one small ad in the back of the Casper (Wyo.) Tribune to an annual mailing of 60 million catalogs, Cabela's has served the needs of outdoor enthusiasts for nearly 50 years, while remaining, at heart, a family business.