November event to focus on global sales

The World Trade Council of Wichita and the Center for International Business Advancement (CIBA) will host a reception, dinner and keynote address, “Export Strategy & Success of Research Products Co. – Division of McShares Inc. and Viobin USA,” at 6 p.m. Thursday, Nov. 19, at the Olive Tree Banquet Hall, 2949 N. Rock Road.

The event will feature an EMBA research project by Wichita State University students Amy Shoemaker, Mickey Hines, Saeed Cheema and John Walker, who will present their findings on “McShares Enriched Grain: Exporting Nutrition to Mexico.”

CIBA Director Dharma deSilva said the project is a unique opportunity for the participating company and students to benefit from real-world research collaboration efforts.

The keynote address, “Successful Strategies for Increasing Global Sales,” will be given by Monte White, president and CEO of Research Products Co., a division of McShares Inc. McShares was a finalist for the 2009 Governor’s Exporter of the Year Award.

Reservations can be made by fax at (316) 978-3698, online at www.wtc.wichita.edu or by e-mail at wtc.ciba@wichita.edu. Reservations and payment are due by Monday, Nov 16.

The cost is $25 for WTC members, $30 for nonmembers and $15 for students.