Courtesy Not anybody can say that their job allows them to incorporate their own creativity into their work and instantly reach a large audience. Francesca McCarthy, a senior majoring in communication with an emphasis in electronic media, spent the summer as a radio broadcasting intern with Rocking M Media LLC.
Francesca's internship provided her with an understanding of the functionality of a radio station. She spent her time improving a radio station, listening to music, deciding what to air, writing commercials and liners and recording commercials. Gaining experience in sales, advertising, marketing, programming, production, promotions and audio engineering, Francesca is setting herself up for a successful career in radio broadcasting. She wants to take this experience and get a job hosting her own morning show, hopefully with Rocking M Media LLC as an on-air host after she graduates.
Before coming to WSU, McCarthy was a student at Butler Community College, where she had her own radio show. “Everything was live, and I played a wide variety of music. I love all types of music, so I wanted my station to reflect that,” she says. “My advice to anyone wanting to pursue this career is to ask a lot of questions. Ask your mentors that are already in radio how to get started. Don't expect to get things handed to you. You have to go out and make connections. Put yourself out there and show off your work. People want to see and hear what you can do.”