Marketing - Digital Marketing
Bachelor of Business Administration
This program provides marketing students an opportunity to gain specialized experience and skills in the area of digital marketing. Courses provide study in the areas of social media marketing, website strategy/development, content marketing and brand strategy in the online environment.
Foundation Skills
ENGL 100/101 – College English I
ENGL 102 – College English II
COMM 111 – Public Speaking
MATH 111 or 112 – College Algebra or Pre-Calculus
General Education Requirements
Fine Arts Intro
Hum Intro
Econ 201
Math 144
IB 333
ENTR 310
FA/HUM/MNS 300+ level
Advanced Standing Requirements
MATH 144 – Business Calculus
ECON 201 – Macroeconomics
ECON 202 – Microeconomics
ECON 231 – Business Statistics
ECON 232 – Statistical Software Applications - 1 cr.
BADM 100 - Exploring the World of Business
BADM 162 – Business Software: Excel - 1 cr.
ACCT 210 – Financial Accounting
ACCT 220 – Managerial Accounting
NOTE: All courses are 3 credits unless noted otherwise
Business Core Requirements
MKT 300 – Marketing
ENTR 310 – The Entrepreneurial Experience
IB 333 – International Business
FIN 340 – Financial Management I
DS 350 – Introduction to Production & Operations Management
MGMT 360 – Principles of Management
MIS 395 – Management Information Systems
BLAW 431 – Legal Environment of Business
MGMT 681 – Strategic Management
Marketing Emphasis in Digital Marketing Requirements
Required Courses
MKT 403 - Marketing Research
MKT 405 - Consumer Behavior
MKT 609 - Strategic Marketing Management
MKT 690J - Social Media Marketing
MKT 710 - Digital Marketing
MKT 750B - Website Strategy and Development
Electives
Select 1 of the following courses:
MKT 607 - Brand Promotion and Activation
MKT 690I - Advanced Topics in Marketing and Technology
ENTR 453 - Digital Entrepreneurship
Majors in marketing or marketing emphasis in digital marketing must complete MKT 300 with a C+ or better to continue in the major.
Specific Requirements for Marketing - Digital Marketing
MKT 300 with C+ or better
MKT 403 is in-person in fall semester, online in spring semester.
MKT 710 and 750B are planned to be taught as consecutive 8 week courses to be taken
in same semester if possible.
Students highly encouraged to take MKT 690N- Customer Journey Analytics as open elective if possible.
All majors must have at least 12 unduplicated credit hours.
Marketing-Digital Marketing major consists of 21 credit hours.