Why Barton School

Innovative, cross-disciplinary, and data-driven problem solving, the WSU approach to marketing is at the forefront of an evolving field.

Our Innovative Approach

Our Marketing track offers coursework that emphasizes and sharpens students’ interpersonal, creative, analytical, and decision-making skills. Skills that are not only beneficial, but necessary, in today’s competitive world.

AACSB Accredited Progress

Well-earned recognition that proves we meet the highest standards for faculty, curriculum, and career opportunities.

Learn more about AACSB

At the Barton School of Business Marketing department, we take that reality to heart—through our practical and innovative curriculum, challenging internships, and experienced faculty and staff. We aspire to inspire you to be excellent marketing practitioners and impart the latest knowledge in the fast-paced and quickly changing discipline.

Dr. Stephen Porter, Department Chair

Our AMA Chapter

Our major houses the American Marketing Association, the college’s student marketing chapter, which enables students to develop a competitive advantage through professional networking and other engagement opportunities. Students can acquire marketing knowledge and expertise, as well as leadership, professionalism, business etiquette and a better sense of how marketing is practiced in corporations, small companies, start-ups, and non-profit organizations.

Engaging curriculum

Our passionate faculty with wide breadths of experience embed industry engagement into the coursework. We offer students the chance to gain valuable experience through exposure to successful businesspeople and alumni.

Here at the Barton School, our marketing faculty embraces the multi-disciplinary, quick changing, “part-quantitative analysis, part-creative art” nature of marketing.

Our faculty members genuinely care about your success as a student and will work hard to prepare you for future success in today’s highly competitive global environment.

You will get the cutting-edge marketing knowledge our faculty acquires through innovative, impactful research and real-world business experience.

The marketing department prepares students for successful careers in an increasingly competitive, dynamic, global, and service- and technology-oriented environment.

With teaching and research directed at both academic and managerial audiences, students are primed to pursue careers in retail, sales, consumer products, advertising, brand management or consulting, product management, media/entertainment, or their own entrepreneurial ventures.

With a degree in Marketing from the Barton School, you will be able to compete successfully for some of the most attractive marketing jobs available.

Marketing Alumni Experiences