Wichita State AMA Case Competition

The Wichita State AMA Chapter invites Barton marketing students to compete in our Spring Case Competition! This is a one-of-a-kind an opportunity to apply what you’ve learned in the classroom to a real local nonprofit organization.

Why participate

This isn’t just another class project. Participants will:

• Present real marketing solutions to community business leaders
• Build resume-worthy experience
• Compete for prizes
• Network with professionals
• Gain hands-on consulting experience
• Have fun solving a real-world challenge

If you're serious about marketing, this is where you prove it.

Who can register

To compete, students must:

• Be a Marketing major or minor in the Barton School of Business
• Be a registered member of the American Marketing Association (AMA)
• Be available to attend the live competition on April 30

AMA Membership Requirement

All participants must sign up for AMA prior to competing.

• National AMA student membership starts at $29

Each student must register individually and be an active member of AMA to participate.

Join AMA Now

Team Structure

• Teams must consist of three students

• You may:

  • Sign up individually and be assigned teammates

  • Sign up as a full team (each member must still register individually) and indicate your preferred teammates

IMPORTANT: If you list preferred teammates, all students must submit their own registration form to be eligible.

Timeline

• February 26 (11:59 PM) - Registration Deadline

• February 27 - Case Brief Released

• Friday, April 3 (11:59 PM) - Written Report Due

   

   

• Top 3 Teams Announced - Finalists notified and begin presentation prep

• April 30 - Live Final Presentations

Finalists will present in business professional attire to a panel of community business leaders.

What to Expect

After the brief is released on February 27, teams will:

1. Analyze the nonprofit’s marketing challenge

2. Develop a strategic solution

3. Submit a written report by April 3

4. If selected as a finalist, prepare a live presentation

The top three teams will present their recommendations live on April 30.

Register now

All participants must register individually and meet the eligibility requirements.

Have Questions?
Contact faculty advisor Lynn Matthews
lynn.matthews@wichita.edu