DAVID EADS
David Eads joined the Tournament of Roses® as Executive Director/Chief Executive Officer
in February, 2017. The Tournament of Roses is a non-profit, volunteer organization
that brings people together through the Rose Parade® and Rose Bowl Game® creating
America's New Year Celebration®. Eads leads a year-round staff of 35 professionals
and provides a strategic vision in community relations, finance, marketing and communications,
membership services, parade and game operations, procurement and facilities, and strategic
partnerships.
Together with the staff, Eads supports the 935 volunteer members of the Tournament
of Roses Association. He works with the Executive Committee and members to fulfill
the mission of the Tournament by creating premiere events and providing meaningful
experiences to enrich the lives of people and organizations.
Before joining the Tournament, David held senior executive roles at the Los Angeles
Area Chamber of Commerce since 2000, overseeing public policy, membership development,
programs and events, marketing and communications, global initiatives, leadership
programs, facilities management, finance, IT, administration and human resources.
Prior to his move to Los Angeles in 2000, Eads served as the executive vice president
of the Wichita Convention and Visitors Bureau in Wichita, Kansas. During his 13 years
with the Bureau, Eads managed and directed the sales and marketing programs of the
Bureau, coordinated the development of the Greater Wichita Area Sports Commission,
and opened the city's first visitor information center.
Eads earned a Bachelor's of Business Administration degree in marketing and his M.B.A. from Wichita State University in Wichita, Kansas.