Curriculum
The MBA marketing concentration equips you to understand the issues and challenges
of creating and managing a customer-oriented marketing function. Emphasis is placed
on gathering and analyzing marketing intelligence, understanding customers and the
competitive environment, and developing appropriate marketing initiatives. Advanced
courses typically involve cases and/or applied learning projects.
Most MBA classes are eight-week hybrids, where you attend class once a week and also
complete work online.
Students who have completed a Master of Engineering Management or a Master of Science in Supply Chain Management may be able to apply some of those credits to their MBA.