Wichita State's Bachelor of Arts (BA) in music — music industry studies emphasis — allows you to translate your musical skills into industry and leadership contexts, boosting your understanding of how music organizations and creative business operate. You'll learn to communicate through branding, media and storytelling, lead projects and collaborative initiatives, apply entrepreneurial thinking to real-world challenges.
Graduates are prepared for work as an arts or music administrator, marketing or promotional specialist, artist or project manager, media producer or content strategist, or a creative-industry entrepreneur.
