WSU's Trademark and Branding Panel manages, maintains and protects Wichita State University’s trademark portfolio.
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What is Licensing?
The University’s rights to its marks are governed by federal, state, and common laws. These laws place an obligation on the University to avoid consumer confusion and require that the use of any marks be monitored to avoid losing exclusive control. In order to meet this obligation, Wichita State University has paired with CLC (Collegiate Licensing Company) to ensure that all items produced bearing University marks are being produced by licensed vendors, meet all University standards for quality and image, and do not reflect values in contradiction to University’s mission, purpose and values.
Licenses can vary a bit depending on the ultimate goal of the product/image being produced (Retail/Internal Promotional/Crafter) so be sure to reach out with any questions to ensure that you are selecting the correct license.
Why is Licensing Vital?
Wichita State University is responsible for the protection and enforcement of the intellectual property rights within the marks owned by the university. Protecting these marks (logos, trademarked words/phrases, images, etc.) means ensuring the reputation of the University, as well as participating in an economically responsible manner. The main reasons for purchasing or using licensed products include:
- Companies who are licensed with the University are required to follow strict fair labor practices as well as to adhere to the University’s Code of Conduct.
- Licensed products have been reviewed by the University to ensure that Wichita State is being represented properly.
- Royalties from licensed products help to fund programs and scholarships for students and groups throughout the University.
How to get Licensed
The first step to becoming a vendor licensed to create products bearing Wichita State University marks is to familiarize yourself with the process at Collegiate Licensing Company. This resource will help differentiate the different license types (retail, ‘hot market, etc.) as well as provide a step-by-step guide to becoming a Licensee. If there are items that you have questions on, please reach out to our team.
Visit the CLC Website
Crafters Program
Are you a creative/personalization shop? Want to know how easy it is to acquire a Crafter’s license and promote your Shocker gear in full alignment with the University? Complete the contact form above, and we can help you navigate that process to best protect our University brand!
Faculty and Staff
Working with outside vendors
Are you entering into an agreement with an outside entity or contractor? Has a vendor/contractor that you’ve worked with asked to share WSU/Your Department marks on their website? Complete the contact form above, and we can help you navigate that process to best protect our University brand!
Promotional Item Process Information
We know that you want the best products at the best prices for your departments. After collaborating closely with the University Purchasing Office, there are now established guidelines on vendor differentiation. You are welcome to continue to utilize your licensed vendor of choice.
- Preferred Vendors: These organizations have successfully completed the RFP process hosted by the University.
- Approved Vendors: organizations who have not undergone the RFP process, but who are nonetheless valid licensees of the university.
Preferred Vendors include:
- Promo Solutions
- Spectrum Promotional
- Club Colors, LLC
- Consolidus, LLC
- Exhibit Arts, LLC
- Oklahoma Promo
- Midwest Single Source
- Industrial Uniform dba Logo Depot
- 4imprint