Location: Innovation Hub, Devlin Hall

Through an interactive process, participants will learn to clearly conceptualize how the product or service can provide real value to customers. Participants will be shown how to validate their value proposition with customers and other stakeholders. In addition, the program will assist in the development of a business model that will deliver the value proposition to customers and provide a framework and methodology to create a viable startup company. The program runs 1-4 p.m. each Friday from September 28 to November 16.