Wichita State University's brand identity is built on consistency — consistent quality in our teaching and research, consistent relationships with the community we serve, and consistent use of words and images. The following guides are intended to help us all achieve consistency in our communication.

WSU guides and best practices
Email best practices

Follow these tips to reach more of your Shocker audience and increase their responsiveness.

Visual brand standards manual

Keep the following guidelines in mind when selecting photography for use on WSU marketing materials and website.

Social media playbook

This playbook covers goals, strategy and tactics for how to engage and grow on the social web.

Visual brand standards manual

Follow this manual in all applications that involve the WSU logo or university name.

Web guides

Learn more about WSU's web guidelines for image selection, digital messaging and CMS features.

Writing style guide

The WSU Writing Style Guide outlines standards for consistency in WSU communications.