Brand standards provide us with a single logo that unifies our various colleges, departments
and organizations. Like its predecessors, the logo incorporates wheat as a symbol representing our place
and our history. Harking back to our earliest days when students shocked wheat as a means of financial
support, the wheat symbol continues to represent the hard work and commitment to quality
that Wichita State is known for as Kansas’ only urban-based research university.
WSU's logo and signatures are trademark protected. By using any of the logos, you
are agreeing to follow WSU's Visual Identity Standards and the university's policy governing rules of use. The WSU horizontal signature is the preferred form. The WSU vertical signature is an alternative to be used only in special circumstances.
Consult the WSU Visual Identity Standards for further clarification.
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Visual Identity Standards Policy
The WSU Visual Identity Standards Manual details specific instructions and guidelines for the consistent use and implementation
of the visual elements of the Wichita State Visual Identity Standards, as they relate
to all forms of university communication. Adhering to these standards creates and
enforces the awareness and image of Wichita State University. Well-maintained visual
brands are vital in creating the right impressions. By complying with these standards,
Wichita State will be able to visually present a common front.
The rules and guidelines have been developed with extensive advice and consultation
from numerous departments, administration, staff, designers, students, faculty and
alumni.
In an effort to develop a strong, highly recognizable and effective visual identity,
and to do so through consistent application of visual standards over time, the only approved marks, logos, logotypes, seals and symbols are the ones described
in the manual. No other versions of the approved visual standards elements may be used instead
of or as replacements for the official Wichita State Visual Identity Standards elements.
Separate identifying marks, symbols and logos for Wichita State entities (colleges,
departments, divisions, centers, etc.) are not permitted under the visual identity program. New logos, marks and symbols may not
be introduced. The only exception to this policy is for sanctioned student organizations,
which may choose a separate identity or an official Wichita State naming unit.
