Primary research interests

  • Online Auctions and Online Bidding Behaviors
  • Electronic Commerce Application
  • Group Decision Support Systems
  • Information Systems Training

Journal Publications

2011

  • Muthitacharoen, A. Palvia, P. C. and Grover, V., "Building a Model of Preferred Technology: The Case of E-Channel Acceptance," Decision Sciences Journal, February 2011, Vol. 42 No. 1, pp. 205 - 237

  • Muthitacharoen, A., Claycomb, C., and Pelkowski, J., "Exploring Market Dispersion and Factors that Predict Auction Success of a Commodity: The Case of Three E-Auction Markets," the Communications of the Association for Information Systems, Forthcoming

2009

  • Muthitacharoen, A. and Saeed, K. A., "Examining User Involvement in Continuous Software Development (A Case of Error Reporting System)," Communications of the ACM, Sept. 2009, Vol. 52 No. 9, pp. 113-117

2008

  • Saeed, K. A. and Muthitacharoen, A., "To Send or Not to Send: An Empirical Assessment of Error Reporting Behavior," IEEE Transactions on Engineering Management, Aug. 2008, Vol. 55 No. 3, pp. 455-467

2006

  • Muthitacharoen, A., Gillenson, M. L., and Suwan, N. "Segmenting Online Customers to Manage Business Resources: A Study of the Impacts of Sales Channel Strategies on Consumer Preferences," Information & Management, Vol. 43 No. 5, pp. 678-695

  • Muthitacharoen, A., Palvia, P.C., Brooks, L.D., Krishnan, B. C., Otondo, R. F., and Retzlaff-Roberts, D. "Reexamining Technology Acceptance on Online Task Behaviors," Electronic Markets, Vol. 16, No. 1, pp. 4-15.

2003

  • Chen, L., Muthitacharoen, A. and Frolick, M. “Investigatingthe Use of Role Play to Improve Communication Skills of IS Professionals: An Empirical Evidence,” Journal of Computer Information Systems, Vol. 43 No. 4, pp. 67-74

2002

  • Muthitacharoen, A. and Palvia, P., “B2C Internet Commerce: A Tale of Two Nations,” Journal of Electronic Commerce Research, Vol. 3, No. 4, November 2002 , pp. 201-212.

Manuscripts Under Review

  • Muthitacharoen, A., Saeed, K. A., Barut, M. “Through the Lens of Product Types: Examining the Changing Roles of Sellers' Strategies, Buyers' Strategies, and Market Dynamics in Online Auctions"

    Journal: Journal of the AIS (JAIS)
    Status: 2nd Round Review

  • Muthitacharoen, A. and Perry, J. T., “Examining User Involvement in Continuous Software Development,"
    Journal: Electronic Markets
    Status: 1st Round Review

Proceedings

2009

  • Muthitacharoen, A., "Revisiting Bidder Heterogeneities in Online Auctions: The case of Soft Vs Hard Closing Formats," The 30th International Conference on Information Systems (ICIS), Phoenix, AZ December 2009

  • Muthitacharoen, A. and Perry, J. T., "Understanding the Role of Surcharge Information Transparency and Pricing Strategies in Online Auctions," The 15th Americas Conference on Information Systems (AMCIS), August 2009

  • Muthitacharoen, A. and Perry, J. T., "Playing the Game of Surcharges: Examining Effectiveness of Surcharge Strategies in Online Auctions," Western Decision Sciences Conference, Kauai, HI, April 2009.

2005

  • Saeed, K. A. and Muthitacharoen, A., "It's That Dreaded Error Report: An Empirical Assessment of Error Reporting Behavior," Pre-ICIS Special Interest Group in Human Computer Interaction (SIGHCI), Las Vegas, NV, December 2005

2004

  • Muthitacharoen, A. and Suwan N., "Segmenting Online Consumer Beased on Preferences Developments Proceeding of the Tenth Americas Conference on Information Systems (AMCIS 2004), New York, NY, August 2004

  • Muthitacharoen, A. and Suwan N., "Software Piracy: A Synthesis of Past Studies," Proceeding of the Fifth Annual Global Information Technlogy Management World Conference (GITM), San Diego, CA, June 2004

2003

  • Muthitacharoen, A. and Palvia, P. “Explaining Alternative Behaviors of Online Consumers: An Integration of the Technology Acceptance Model to Preferential Decision,” Proceeding of the Ninth Americas Conference on Information Systems, (AMCIS 2003), Tampa, FL, August 2003

2002

  • Muthitacharoen, A., Palvia, P., and Brooks, L. "How Online Information Search Influences Online Purchasing Behavior: A Causal and Effect Validation," Proceeding of the Eighth Americas Conference on Information Systems, (AMCIS 2002), Dallas, TX, August 2002

  • Muthitacharoen, A. and Palvia, P. "Who Prefer Internet Stores?: Different Perceptions in Different Countries," Proceeding of the Third Annual Global Information Technology Management World Conference, (GITM), New York, NY, June 2002

2001

  • Muthitacharoen, A. and Palvia, P. "A Theoretical Enhancement of Intention Theories: The Case of Information Systems Model," Proceeding of the Seventh Americas Conference on Information Systems, (AMCIS 2001), Boston, CT, August 2001

  • Muthitacharoen, A. “Evolutionary Acceptance Stages of Internet Adopter (A Decision- Making Approach),” ICIS Doctoral Consortium, The Twenty-Second International Conference on Information Systems (ICIS 2001), New Orleans, LA, December 2001

2000

  • Muthitacharoen, A., Nattawat, S., Chen, L-D., and Sakaguchi, T. Determination of the Virtual-Store Role vis-à-vis Conventional Stores: A Consumers' Perspective. Proceedings of the Decision Sciences Institute 31st Annual Meeting (p. 657), November 21-24, 2000, Orlando, FL

  • Muthitacharoen, A. "Consumer's Preference between the Internet and Conventional Stores: An Exploratory Study," Proceeding of the Sixth Americas Conference on Information Systems, (AMCIS 2000), Long Beach, CA, August 2000

  • Muthitacharoen, A. and Chen, L. "Training Effect on Acceptance of Technology," Proceeding of the Sixth Americas Conference on Information Systems, (AMCIS 2000), Long Beach, CA, August 2000

  • Muthitacharoen, A. and Sakaguchi, T. "Long-term Effect of Group Decision Support Systems on Group Commitment: A Theoretical Model," Proceeding of the Sixth Americas Conference on Information Systems, (AMCIS 2000), Long Beach, CA, August 2000

  • Muthitacharoen, A. "Comprehensive Key Factors of Consumer-Oriented E-Commerce: The Case on The World Wide Web," Proceeding of the First Annual Global Information Technology Management World Conference, (GITM), Memphis, TN, June 2000, pp. 30-33

1999

  • Muthitacharoen, A. "Investigating Consumer's Attitude

    toward Internet Shopping," Proceeding of the Fifth Americas Conference on Information Systems, (AMCIS 1999), Milwaukee, WI, August 1999, pp. 532-534

Working Papers

Online Auction Projects

There are three core dimensions in my online auctions projects, including auction formats and its impacts to bidder's strategies, online auctions in global environments, and impacts of auction format on market stability.

The data collection process was challenging and I developed an automatic agents to collect data from multiple online auction sites. Live data was collected over years. The data analysis was recently completed (for the most parts) and we are hoping for several manuscripts from this monster project.

  • Muthitacharoen, A., Saeed, K. A., Barut, M., “Through the Lens of Product Types: Examining the Changing Roles of Sellers' Strategies, Buyers' Strategies, and Market Dynamics in Online Auctions"
    Target Outlet: Journal of Association for Information Systems
    Status: Being revised for resubmission

  • Muthitacharoen, A., “Revisiting Bidder Heterogeneities (A case of hard and soft closing time auctions) ,"
    Target Outlet: MIS Quarterly
    Status: Initial Draft Accepted and Presented at ICIS 2009