Details: Marketing, Major, BUS

MajorMarketing

The Bachelor of Business Administration (BBA) in marketing from Wichita State’s Barton School of Business combines its AACSB-accredited program with the unmatched opportunities for applied learning and internships found in Kansas’ largest city. You’ll be eligible to compete for some of the state’s largest business scholarships. And you can build a professional resume and make the connections that lead to your dream career.

Learn how marketing is the right fit for you.

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Students chatting and walking from Clinton Hall.

Applied learning at Wichita State

At Wichita State, applied learning is everything. In fact, every degree we offer has a guaranteed applied learning or research experience built right into it equipping you with the relevant skills and experience to make you workforce ready before graduation.

Learn about our innovative approach

Admission to the program

To be admitted to the Barton School of Business, you must first be admitted to Wichita State.

For WSU’s admission requirements, and to apply, click the link below.

Admission requirements

Inside the Program

Ali Walton earned an internship at City Winery in Nashville.

Nashville internship brings student closer to dream job

Out of more than 20,000 people, business marketing major Ali Walton was chosen to intern at an entertainment venue in Nashville.

As a musician who plays seven instruments, Ali's dream is to work for a record label. The internship in the heart of the music industry brought her one step closer to reaching her goal.

Curriculum

As a marketing student, you’ll learn the basics of marketing research, consumer behavior and marketing programs. You’ll also choose from more advanced courses in marketing, management, entrepreneurship and communication.

The program also offers a data-driven marketing and intelligence emphasis, digital marketing emphasis, a real-estate emphasis and a minor in personal selling.

View the curriculum

Careers

A marketing degree from Wichita State will give you the knowledge and skills that open doors to successful careers in advertising, public relations, business, management and more.

Learn more about careers in this field