Overview
As an assistant business manager, Christina Martinez is responsible for supporting
and executing Cargill Protein’s strategy for e-commerce and plays a key role in developing
emerging businesses with a focus on commercialization.
In this role, Christina oversees the entire eCommerce eco-system for Cargill Protein
including customer sales, operations, supply chain, IT, marketing, innovation, and
management of external partners. Her knowledge and expertise is instrumental in developing
and incubating Cargill Protein’s e-commerce efforts, expanding commercial relationships
with meal kit companies and advancing capabilities to reach consumers directly.
A leader within the organization and a passion for diversity, equity and inclusion,
Christina is instrumental in Cargill’s progress towards being the most trusted partner
in agriculture, food and nutrition. Christina co-leads its Inclusion & Diversity Council
which includes eight business resource groups across Cargill Protein - North America.
Christina previously served as the Chair of the Protein Hispanic Latino Council.
Christina joined Cargill Protein in 2012, and within that time, has served in three
marketing and brand management roles. She has continually elevated Cargill Protein’s
product portfolios and customer retention by effectively communicating with key stakeholders
and driving successful pilot programs. Prior to joining Cargill, Christina was an
account executive for Associated Integrated Marketing, a full-service advertising,
marketing and public relations agency.
Christina has a Bachelor of Arts in Communications and a Master of Business Administration
from Wichita State University. As an active member of the community, Christina serves
on the Girls on the Run-Heart of Kansas Board, volunteers for the Kansas Food Bank,
and the Kansas School for Effective Learning (KANSEL), and has previously served as
the President of the Wichita Area Alumni Chapter of Delta Gamma.