2024 Small Business Marketing Meetup

Juggling clients, quotes, and deadlines got you feeling overwhelmed? You're not alone. Every small business owner faces the struggle to stay organized and nurture client relationships. Tina, Koell and Dani are three real-life entrepreneurs who've conquered the chaos. They're ready to share their honest experiences with three popular CRM platforms, revealing what they love (and maybe not-so-love) about each.

In this comprehensive presentation, Jacob Clark will guide you through the essential elements of video marketing. Learn how to develop a budget for video marketing, explore different forms of video marketing, and understand the importance of social media and video testimonials. Discover the powerful impact of video marketing and how it can transform your brand's reach and engagement. Perfect for businesses looking to elevate their marketing strategy and connect with their audience on a deeper level.

No matter how technology changes the way organizations can market themselves, certain marketing principles remain unchanged. This presentation will focus on those timeless principles that any size business or nonprofit can use when promoting themselves—no matter what kind of marketing methods they use.

No coding knowledge required! This session equips you with the bare necessities to make your website and digital content more inclusive for everyone. You'll learn simple tweaks that deliver significant results:
• Optimize Images & Media: Discover how to craft clear descriptions for images and videos, making your content accessible to screen readers and users with visual impairments.
• Design for Everyone: Learn a practical process to integrate accessibility considerations throughout your website design workflow.
• Write with Clarity: Master techniques for structuring and writing content that's easy to understand for all users, regardless of ability.
• Bonus! This session goes beyond accessibility. You'll also discover how these practices can improve user experience (UX), boost your website's search engine optimization (SEO), and legally protect your business.

Want to create a loyal customer base that will stick with you through thick and thin? The key lies not in WHAT you're selling or HOW you're selling it, but in the powerful reason behind your product or service. In this presentation, we'll explore the concept of WHY and how it can be used to inspire loyalty and devotion from your customers. Learn how to tap into the purpose and values behind your business to build a loyal community that shares your passion and will advocate for your brand.

The Creative Process is a fun, random, chaotic, mess that we can control to help us express our craft. The process is one that we have to begin to see as unknowing but by taking action we discover ideas in that process. The discovery of your ideas then creates a new process of a creative execution. Are we making the thing that was in our head or is it something much better? In the presentation youll learn:
• To Trust Your Ideas.
• How to Create Treatments for Your Projects.
• The Steps to Executing a Video Production.

Empowering Small Businesses with AI: Strategies for Growth and Efficiency

With the help of drag-and-drop website builders, it's easy to make an attractive website for your business. But a well-designed website is more than just "pretty". To create the best experience for your customers (and is some cases, meet legal requirements), businesses need to be sure their website addresses the areas of marketing, digital accessibility, data privacy, and security.

Success is not something that happens to you. Instead, success is something you choose to create. Keynote Jordan Harris joins us to tell us how he overcame the odds of being born into poverty and finding business success.