Working with WSU's Brand

Working Banner
Design is a formal response to a strategic question.
Mariona Lopez, Co-Founder and Creative Director of Waitala.com  

WSU Brand Polices

A Very Brief Overview

Like any major brand, WSU has policies and guidelines when using assets associated with the brand. Some policies are easy, like, getting the correct yellow to use in your design, and others a bit more complicated, like the correct spacing around the WSU logo.

screen capture of WSU's color page

image of WSU Strategic Communications Webpage

Short & Fun

I want to keep this learning unit short and fun. There are plenty of resources over in WSU’s Strategic Communications.

My goal here is to make sure you’re aware of some key resources that are available to help your designs stay WSU proud and on brand!

WSU Strategic Communications

To begin, let's go to WSU Strategic Communications. These are the pro's that handle all things WSU brand and brand assets. These include brand assets, like the WSU color hex codes and official fonts, and WSU branded templates ready for you to use.

WSU Strategic Communications

Top 3 Things You Should Know

  1. Where to find the WSU Logo.
  2. How to access WSU Colors & Fonts.
  3. What is included in WSU Strat Comm's Branded Templates and how to access them.
gif of a countdown from 3
image of the logo download option

01

WSU Logo

You can find access to the WSU logo, and all the assets mentioned in this module, over in WSU's Strategic Communication website. 

Once in WSU Strategic Communication's website, you can find the WSU logo by scrolling down and selecting, Brand Standards > Logos

image of WSU's colors

02

WSU Colors

  • Go to, Brand Standards > Colors & Fonts
    • WSU Primary Colors
    • WSU Primary-Centric Colors
    • WSU Supplemental or Secondary Colors
    • The number with the # is the color's hex code. This number is very useful when you have any editing software that uses color and you need to match WSU's brand colors.

screenshot of WSU's offical fonts

WSU Fonts

  • Go to, Brand Standards > Colors & Fonts
    • Primary Font
      • Klavika
    • Web Fonts
      • Roboto
      • Titilium
    • Secondary Font
      • Garamond
screen grab of the available templates in Strat Comm's website

03

Templates

What's included in WSU Strat Comm's Branded Templates and how to access them:
  • Flyers, postcards, and more
  • InDesign or Word
  • PowerPoint
  • Social Media
  • Graphic Elements
  • And more…
WSU Strategic Communications WSU Logo WSU Colors & Fonts Strategic Communications Design Templates WSU Visual Standards

Like to Learn More?

If it's training, you're after, I've provided some links above that should get you to good starting points when working with WSU's brand. I would also encourage you to visit our Additional Resources.

And don't forget that there is a ton of training available, including live and recorded training during our Academic Resources Conferences each Spring, Summer, and Fall.

illustration of a stylized person with a question mark in their head
Back to Design Basics Back to Academic Creative Services Back to the Office of Instructional Resources