Students who desire a more specialized degree, can choose from five MBA concentration areas:
- Business Analytics & Information Management
- Entrepreneurship & Innovation
- Health Care Administration (online in Fall 2019)
- Human Resource Management (online)
- Marketing (online)
The MBA with Business Analytics and Information Management concentration is designed to provide graduate students with knowledge and skills to effectively analyze large amounts of corporate data and information to support decision making and business performance management. This concentration aims to supplement MBA core courses that discuss how managers and executives make their decisions in different business functions. To make such decisions, it is imperative that managers have the skills and knowledge to acquire appropriate information and transform it to actionable tactics and strategies.
The entrepreneurship and innovation concentration provides the foundation for developing one's own business, moving into a leadership role in a family business or managing innovation and new business formation in a corporate setting. Building on the MBA curriculum, the entrepreneurship concentration enhances the ability to cope with a full range of issues in evaluating markets, developing business ideas, new product and process innovation, commercializing technologies and writing business plans. The specialized knowledge helps students to understand the business startup process and related managerial issues.
The MBA Finance concentration prepares you for a career in corporate finance, the investments field or with financial institutions. The specialized knowledge provides the necessary foundation for understanding organizational financial management issues. Curriculum blends theory with applied business practice to prepare students for the varied activities involved in financial management issues. Students will also gain experience with many different financial analysis tools that facilitate problem solving. Most advanced courses involve cases or projects requiring computer modeling and analysis.
The health care administration concentration offers the opportunity to study business administration at the graduate level with particular emphasis on health care management. Building on the MBA curriculum, this concentration provides understanding and knowledge of the issues facing organizations in the health services industry. The specialized knowledge will help students cope with managerial processes in the dynamic health care industry. This concentration may be taken online starting in the fall of 2019.
The MBA human resource management concentration provides students with an understanding
of theories relevant to managing human resources in an organization and their application
in given diverse work situations. The curriculum will expose students to workforce
selection processes, workplace issues, and public policies. Students will learn how
to implement appropriate rewards and incentives to enhance workforce performance.
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The MBA with marketing concentration provides students with specialized knowledge necessary to understand organizational marketing issues. The curriculum blends theory with applied business practices to enlighten students to the issues and challenges faced in creating and managing a customer oriented marketing function. Specific emphasis is placed on the importance of gathering and analyzing marketing intelligence and creating an understanding of the organization's customers and competitive environment, and developing appropriate marketing initiatives. Advanced courses typically involve cases and/or applied learning projects.